Performance-Based E-commerce Growth
Unearthly Returns.
Grounded in Profit.
We help e-commerce brands grow through paid advertising, Shopify optimization, and customer retention. With our profit-based partnerships, our success is tied directly to yours.
Performance-based on profit. Not just revenue.
A Real Client Outcome
From £30K to £150K in Monthly Revenue.
During an e-commerce engagement, a UK e-commerce brand grew monthly store revenue fivefold, while its reported advertising ROAS increased from 3.5× to 11.5×.
£30K → £150K
Monthly store revenue
3.5× → 11.5×
Reported advertising ROAS
5×
Change in monthly revenue
The current monthly revenue level is equivalent to a £1.8M annualized run rate, compared with £360K at the earlier baseline.
Figures describe one client engagement. Annualized run rate extrapolates a monthly figure; it is not verified annual revenue. ROAS is not profit. Results vary.
Beyond ROAS
More Sales Are Great. What You Keep Matters More.
Growing revenue is only half the challenge. Product costs, ad spend, discounts, fulfillment, fees, and repeat purchases determine whether that growth actually makes financial sense.
We connect marketing decisions with your store economics, so every growth opportunity is evaluated in the context of the business — not just an ad dashboard.
We care about what growth contributes, not just what it reports.
What We Handle
One Partner. The Levers That Move Your Store Forward.
Acquisition, conversion, retention, and measurement work best as one connected growth system. We focus on the areas that matter most for each partner.
Paid Media
Meta and Google Ads strategy, campaign execution, creative testing, and continuous optimization to acquire customers efficiently.
Shopify & Conversion
Landing pages, product pages, merchandising, promotions, and buying journeys designed to turn more visits into valuable orders.
Email & Retention
Email campaigns, automated lifecycle flows, abandoned-checkout recovery, segmentation, and repeat-purchase opportunities.
Profit & Measurement
Understand ad efficiency, product costs, contribution economics, and the metrics that guide sustainable scaling.
The mix of services is tailored to each partnership.
Talk About Your StoreAligned Incentives
We Grow Together. We Share the Upside.
Instead of relying only on a fixed monthly retainer, we can tie our compensation to an agreed share of profit. The model is designed to keep both sides focused on stronger business outcomes.
10%–30%
Indicative negotiated share of agreed profit
How it works
Agree the scope
We define the included store revenue, reporting period, roles, and commercial objectives.
Agree the costs
We document the expense categories and adjustments that enter the calculation.
Measure agreed profit
We apply the same transparent methodology throughout the engagement.
Share the outcome
AlienROI earns its negotiated percentage under the written partnership agreement.
The profit calculation is specific to each partnership. Product costs, advertising, shipping, fees, discounts, returns, taxes, and other adjustments are handled as agreed in writing. Hybrid models may also be available.
The Process
Diagnose. Build. Improve.
- 01
Find the opportunity
We review store performance, customer behavior, acquisition costs, product economics, and the constraints holding growth back.
- 02
Execute what matters
We prioritize the most valuable opportunities across ads, Shopify experience, retention, and measurement.
- 03
Measure and refine
We review commercial outcomes, test improvements, and keep adapting the strategy as the business evolves.
Built for Serious Store Owners
Already Selling? Let's Explore What's Possible.
Our approach works best when there is genuine customer demand, a functioning store, usable performance data, and a founder or team ready to work closely with a growth partner.
- An operating e-commerce store with sales history
- Visibility into product costs and key expenses
- Willingness to share the data needed for transparent measurement
- A team prepared to collaborate and implement changes
Frequently Asked Questions
Straight Answers to Important Questions.
We act as a hands-on e-commerce growth partner. Depending on the engagement, we can work across paid advertising, Shopify conversion, email retention, and commercial measurement — not just manage ad campaigns.
We agree in writing on the revenue covered, deductible costs, reporting periods, measurement rules, responsibilities, and our share of agreed profit. Typical negotiated shares are 10%–30%, depending on the business and scope.
Not necessarily. A profit-based model can replace a standard retainer for suitable partners. In some cases a hybrid arrangement is more appropriate. We'll discuss the structure after learning about your business.
The calculation is agreed for each partnership. It can include product costs, advertising, shipping, payment fees, discounts, returns, and other defined expenses. We document how each item is treated before work starts.
Shopify is a primary focus, but we may consider other e-commerce platforms where our approach is a good fit.
No. The figures on this website describe one engagement, not an expected outcome for every partner. Results depend on the business, market, execution, and many other factors.
We'll learn about your store, current marketing, economics, and goals. If there seems to be a fit, we'll outline next steps and discuss how a partnership might work.
Let's Talk About Your Store
Your Next Stage of Growth Starts with a Conversation.
Tell us a little about your business and what you're looking to improve. We'll explore whether there's a useful opportunity to work together.
No obligation. We'll start by understanding your business. Prefer email? hello@alienroi.com